UiPath
Sales Enablement & Events
A flexible communication system spanning sales presentations, thought leadership, campaigns, and global events
Organized complex automation, AI, product, industry, and event content into reusable communications that could adapt across audiences and formats without fragmenting the brand.
Demo presentation template
Market solutions deck
6 industry decks
6 persona decks
Technical solution guides
Impact reports and employee communications
Fusion and Forward event campaigns
Pre-event, onsite, and post-event support
Reusable charts, diagrams, and visual rules
Defining how an established brand behaves
Defining a brand is not always about creating something new. Often, it means deciding how an existing brand should behave when the message, audience, and format change.
For UiPath, that meant creating consistent rules for:
Executive and technical content hierarchy
Messaging frameworks and proof points
Image selection and cropping
Typography, color, spacing, and page rhythm
Reusable charts, diagrams, and value frameworks
Audience-specific flexibility without losing brand continuity
Each piece needed to feel relevant to its audience—and unmistakably like UiPath.
Reports and internal communications
The same system thinking extended beyond sales decks into impact reporting, employee communications, handbooks, and executive-ready publications.
Long-form and product communications
The visual language expanded into thought leadership, technical content, product collateral, and campaign support—creating consistency across executive narratives and detailed solution information.
Diagrams and sales frameworks
Reusable diagrams, process flows, before-and-after comparisons, and outcome-focused frameworks connected technical capabilities to operational challenges and business value.
