Macro Helix
Brand Evolution
System and environment
Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale.
Presentation system
The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication.
