Macro Helix
Brand Evolution
Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication.

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AWS: Partner and Sales Enablement Design
communications across document and presentation formats. Designed a recurring prospecting document and companion PowerPoint, creating a consistent visual structure for changing partner, market, and sales content. Quarterly publication Presentation system Partner enablement
Graphic Design, Branding, Art Direction
Industrial Product Marketing & Sales Collateral
Developed a cohesive B2B collateral system for RollRazor, an industrial roll-conversion technology, translating a highly technical product and its operational benefits into clear, accessible sales and marketing materials. The work combined product positioning, information design, editorial design, and visual storytelling across multiple formats, creating a consistent system that could support sales conversations, trade shows, technical education, and lead generation. Scope: Trade-show graphics Tri-fold product brochure White paper Product fact sheet Business cards Letterhead Branded notepad Supporting sales and marketing collateral
Graphic Design, Editorial Design, Branding
Vectorize AI: Brand and Thought Leadership Design
Brand and thought leadership design for Vectorize AI, including industry white papers, data visualization, diagrams, sales collateral, and a scalable visual system for enterprise AI communications.
Graphic Design, Illustration, Infographic
Industrial Air Monitoring Product Communications
A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.
Photography, Graphic Design, Branding
GCX: Healthcare Marketing and Event Design
The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.
Graphic Design, Art Direction, Branding
Brightview: B2B Sales and Marketing Communications
Designed a comprehensive suite of B2B sales and marketing materials to support brand communication and sales efforts across print and digital channels. The project required maintaining consistent visual language across multiple asset types while ensuring each piece served a specific role in the sales process. Emphasis was placed on clean layout, clear messaging, and ease of future updates. Deliverables included: Flyer Brochure & trifold Pocket folder Company overview Corporate outlook Sales playbook Focus areas: Brand alignment, scalable design systems, and clarity for sales-facing content.
Branding, Graphic Design
Sales Enablement and Marketing Communications
Healthcare sales enablement and marketing collateral for Sidecar Health, including presentation design, campaign materials, customer communications, and scalable branded assets.
Graphic Design, Branding, Marketing Communicatins
UiPath: Sales Enablement & Event Design
Enterprise sales enablement and presentation design for UiPath, translating complex automation, AI, product, industry, and persona content into reusable, executive-ready communication systems.
Graphic Design, Presentation Design, Marketing Communications
ServiceNow: Partner Marketing and Communication Systems
B2B partner marketing and sales enablement design for ServiceNow, spanning campaign kits, industry playbooks, case studies, eBooks, infographics, digital assets, and scalable communication systems.
Graphic Design, Art Direction, Information Design
Nonprofit Communications Design
Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.
Graphic Design, Art Direction