A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.

The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.

Worked in collaboration with a contract marketing team to translate the brand into downloadable content through data heavy powerpoint presentations and reports through data visualization, charts, and graphs.

A flexible communication system spanning sales presentations, thought leadership, campaigns, and global events Organized complex automation, AI, product, industry, and event content into reusable communications that could adapt across audiences and formats without fragmenting the brand. Demo presentation template Market solutions deck 6 industry decks 6 persona decks Technical solution guides Impact reports and employee communications Fusion and Forward event campaigns Pre-event, onsite, and post-event support Reusable charts, diagrams, and visual rules Defining how an established brand behaves Defining a brand is not always about creating something new. Often, it means deciding how an existing brand should behave when the message, audience, and format change.

Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.

A scalable campaign and content system for a global partner ecosystem. Extended ServiceNow’s brand across partner campaigns, publications, frameworks, and digital experiences—keeping complex global messaging clear, consistent, and easy to activate. 15 solution campaign kits 6 industry campaign kits Case studies and vertical playbooks eBooks, use cases, and infographics Campaign banners and activation assets Portal content and digital frameworks System decisions Modular campaign architecture Clear hierarchy for dense content Flexible, repeatable page systems Consistent diagrams and visual components Connected print and digital experiences Efficient production across distributed teams Campaign architecture, navigation, content hierarchy, and reusable visual patterns carried the ServiceNow experience from partner portals and campaign builders into industry and solution content.

Designed a cohesive set of retail marketing materials to support in-store product visibility and customer engagement. Assets included an in-store poster, rack cards, and a trifold brochure, all aligned to a consistent visual system. The work focused on clear messaging, strong visual hierarchy, and organized layouts to ensure materials were easy to understand at a glance and effective in a retail environment. Each piece reinforced brand consistency while supporting in-store decision-making. Focus areas: - Retail-ready layouts - Brand alignment - Clarity for customer-facing materials

Building a visual identity for a generative AI infrastructure platform Expanded the initial logo into an identity and technical communication system spanning color, typography, diagrams, sales collateral, and thought leadership—making complex data concepts clear and approachable.