Designed a cohesive set of retail marketing materials to support in-store product visibility and customer engagement. Assets included an in-store poster, rack cards, and a trifold brochure, all aligned to a consistent visual system. The work focused on clear messaging, strong visual hierarchy, and organized layouts to ensure materials were easy to understand at a glance and effective in a retail environment. Each piece reinforced brand consistency while supporting in-store decision-making. Focus areas: - Retail-ready layouts - Brand alignment - Clarity for customer-facing materials

Created brand guidelines, powerpoint templates, and conference booth and ad placements for leading healthcare company of wholesale medical supplies & equipment, pharmaceutical distribution, and healthcare technology solutions.

Designed a comprehensive suite of B2B sales and marketing materials to support brand communication and sales efforts across print and digital channels. The project required maintaining consistent visual language across multiple asset types while ensuring each piece served a specific role in the sales process. Emphasis was placed on clean layout, clear messaging, and ease of future updates. Deliverables included: Flyer Brochure & trifold Pocket folder Company overview Corporate outlook Sales playbook Focus areas: Brand alignment, scalable design systems, and clarity for sales-facing content.

An award-winning campaign microsite and digital experience Designed illustrations, campaign applications, and a modular digital experience that brought future-focused articles, podcasts, videos, and industry content into one cohesive destination. 2021 MUSE Creative Awards — Silver Website: Microsite

Worked in collaboration with a contract marketing team to translate the brand into downloadable content through data heavy powerpoint presentations and reports through data visualization, charts, and graphs.

communications across document and presentation formats. Designed a recurring prospecting document and companion PowerPoint, creating a consistent visual structure for changing partner, market, and sales content. Quarterly publication Presentation system Partner enablement

Making an unfamiliar healthcare model easier to understand and use Expanded the brand across customer education, partner communications, sales materials, training, and editable templates—creating a clearer and more consistent insurance experience. Customer and partner guides Rate sheets Program communications Sales materials Editable templates The system extended from quick-start and billing guides into rate sheets, program announcements, partner marketing guidance, and editable presentation templates. Each piece addressed a different use case while maintaining one clear and recognizable experience.

Building a visual identity for a generative AI infrastructure platform Expanded the initial logo into an identity and technical communication system spanning color, typography, diagrams, sales collateral, and thought leadership—making complex data concepts clear and approachable.

Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.