Developed a cohesive B2B collateral system for RollRazor, an industrial roll-conversion technology, translating a highly technical product and its operational benefits into clear, accessible sales and marketing materials. The work combined product positioning, information design, editorial design, and visual storytelling across multiple formats, creating a consistent system that could support sales conversations, trade shows, technical education, and lead generation. Scope: Trade-show graphics Tri-fold product brochure White paper Product fact sheet Business cards Letterhead Branded notepad Supporting sales and marketing collateral

B2B partner marketing and sales enablement design for ServiceNow, spanning campaign kits, industry playbooks, case studies, eBooks, infographics, digital assets, and scalable communication systems.

Award-winning campaign microsite and digital experience for SAP Inspire the Future, combining original illustration, modular content design, user flow, and interactive prototyping for enterprise audiences.

Donor-facing brochure created for the LA General Medical Center Foundation to communicate its mission, reach, impact and opportunities for engagement. The four-page design uses clear editorial hierarchy, photography, key statistics and brand color to make complex healthcare information approachable and easy to navigate.

A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.

Brand and thought leadership design for Vectorize AI, including industry white papers, data visualization, diagrams, sales collateral, and a scalable visual system for enterprise AI communications.

System and environment Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. Presentation system The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication. System and environment Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. Presentation system The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication.

The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.