Donor-facing brochure created for the LA General Medical Center Foundation to communicate its mission, reach, impact and opportunities for engagement. The four-page design uses clear editorial hierarchy, photography, key statistics and brand color to make complex healthcare information approachable and easy to navigate.

communications across document and presentation formats. Designed a recurring prospecting document and companion PowerPoint, creating a consistent visual structure for changing partner, market, and sales content. Quarterly publication Presentation system Partner enablement

The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.

Brand and thought leadership design for Vectorize AI, including industry white papers, data visualization, diagrams, sales collateral, and a scalable visual system for enterprise AI communications.

System and environment Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. Presentation system The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication. System and environment Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. Presentation system The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication.

Designed a comprehensive suite of B2B sales and marketing materials to support brand communication and sales efforts across print and digital channels. The project required maintaining consistent visual language across multiple asset types while ensuring each piece served a specific role in the sales process. Emphasis was placed on clean layout, clear messaging, and ease of future updates. Deliverables included: Flyer Brochure & trifold Pocket folder Company overview Corporate outlook Sales playbook Focus areas: Brand alignment, scalable design systems, and clarity for sales-facing content.

Developed a cohesive B2B collateral system for RollRazor, an industrial roll-conversion technology, translating a highly technical product and its operational benefits into clear, accessible sales and marketing materials. The work combined product positioning, information design, editorial design, and visual storytelling across multiple formats, creating a consistent system that could support sales conversations, trade shows, technical education, and lead generation. Scope: Trade-show graphics Tri-fold product brochure White paper Product fact sheet Business cards Letterhead Branded notepad Supporting sales and marketing collateral

Designed branded publications, executive briefings, educational graphics, and digital materials for the University of Illinois’ National Center for Professional & Research Ethics. The work brought consistent typography, clear information hierarchy, and cohesive visual design to complex academic content, supporting research ethics, professional development, and university leadership programs.