Designed a cohesive set of retail marketing materials to support in-store product visibility and customer engagement. Assets included an in-store poster, rack cards, and a trifold brochure, all aligned to a consistent visual system. The work focused on clear messaging, strong visual hierarchy, and organized layouts to ensure materials were easy to understand at a glance and effective in a retail environment. Each piece reinforced brand consistency while supporting in-store decision-making. Focus areas: - Retail-ready layouts - Brand alignment - Clarity for customer-facing materials

communications across document and presentation formats. Designed a recurring prospecting document and companion PowerPoint, creating a consistent visual structure for changing partner, market, and sales content. Quarterly publication Presentation system Partner enablement

Making an unfamiliar healthcare model easier to understand and use Expanded the brand across customer education, partner communications, sales materials, training, and editable templates—creating a clearer and more consistent insurance experience. Customer and partner guides Rate sheets Program communications Sales materials Editable templates The system extended from quick-start and billing guides into rate sheets, program announcements, partner marketing guidance, and editable presentation templates. Each piece addressed a different use case while maintaining one clear and recognizable experience.

The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.

An award-winning campaign microsite and digital experience Designed illustrations, campaign applications, and a modular digital experience that brought future-focused articles, podcasts, videos, and industry content into one cohesive destination. 2021 MUSE Creative Awards — Silver Website: Microsite

Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.

A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.

A scalable campaign and content system for a global partner ecosystem. Extended ServiceNow’s brand across partner campaigns, publications, frameworks, and digital experiences—keeping complex global messaging clear, consistent, and easy to activate. 15 solution campaign kits 6 industry campaign kits Case studies and vertical playbooks eBooks, use cases, and infographics Campaign banners and activation assets Portal content and digital frameworks System decisions Modular campaign architecture Clear hierarchy for dense content Flexible, repeatable page systems Consistent diagrams and visual components Connected print and digital experiences Efficient production across distributed teams Campaign architecture, navigation, content hierarchy, and reusable visual patterns carried the ServiceNow experience from partner portals and campaign builders into industry and solution content.