Designed a cohesive set of retail marketing materials to support in-store product visibility and customer engagement. Assets included an in-store poster, rack cards, and a trifold brochure, all aligned to a consistent visual system. The work focused on clear messaging, strong visual hierarchy, and organized layouts to ensure materials were easy to understand at a glance and effective in a retail environment. Each piece reinforced brand consistency while supporting in-store decision-making. Focus areas: - Retail-ready layouts - Brand alignment - Clarity for customer-facing materials

Designed a comprehensive suite of B2B sales and marketing materials to support brand communication and sales efforts across print and digital channels. The project required maintaining consistent visual language across multiple asset types while ensuring each piece served a specific role in the sales process. Emphasis was placed on clean layout, clear messaging, and ease of future updates. Deliverables included: Flyer Brochure & trifold Pocket folder Company overview Corporate outlook Sales playbook Focus areas: Brand alignment, scalable design systems, and clarity for sales-facing content.

The client needed to expand an existing trade show booth system built over multiple years—without it feeling piecemeal or inconsistent. I designed a rigid, modular panel system with four interchangeable components that could be reconfigured into multiple layouts while maintaining a cohesive visual identity. Realistic mockups allowed the team to confidently visualize the booth. I also continue to provide ongoing design support for print and digital collateral.

A scalable campaign and content system for a global partner ecosystem. Extended ServiceNow’s brand across partner campaigns, publications, frameworks, and digital experiences—keeping complex global messaging clear, consistent, and easy to activate. 15 solution campaign kits 6 industry campaign kits Case studies and vertical playbooks eBooks, use cases, and infographics Campaign banners and activation assets Portal content and digital frameworks System decisions Modular campaign architecture Clear hierarchy for dense content Flexible, repeatable page systems Consistent diagrams and visual components Connected print and digital experiences Efficient production across distributed teams Campaign architecture, navigation, content hierarchy, and reusable visual patterns carried the ServiceNow experience from partner portals and campaign builders into industry and solution content.

Building a visual identity for a generative AI infrastructure platform Expanded the initial logo into an identity and technical communication system spanning color, typography, diagrams, sales collateral, and thought leadership—making complex data concepts clear and approachable.

Making an unfamiliar healthcare model easier to understand and use Expanded the brand across customer education, partner communications, sales materials, training, and editable templates—creating a clearer and more consistent insurance experience. Customer and partner guides Rate sheets Program communications Sales materials Editable templates The system extended from quick-start and billing guides into rate sheets, program announcements, partner marketing guidance, and editable presentation templates. Each piece addressed a different use case while maintaining one clear and recognizable experience.

Evolved the Macro Helix identity into a cohesive visual system spanning brand standards, data visualization, presentations, product communications, and event graphics. System and environment Presentation templates, brand standards, charts, product graphics, and event environments were developed as parts of one connected system rather than separate deliverables. The large-format application demonstrates how the visual language remained recognizable at a completely different scale. Presentation system The presentation system combined product information, market data, diagrams, charts, and customer messaging within a consistent framework designed for sales, education, and executive communication.

Worked in collaboration with a contract marketing team to translate the brand into downloadable content through data heavy powerpoint presentations and reports through data visualization, charts, and graphs.

A flexible communication system spanning sales presentations, thought leadership, campaigns, and global events Organized complex automation, AI, product, industry, and event content into reusable communications that could adapt across audiences and formats without fragmenting the brand. Demo presentation template Market solutions deck 6 industry decks 6 persona decks Technical solution guides Impact reports and employee communications Fusion and Forward event campaigns Pre-event, onsite, and post-event support Reusable charts, diagrams, and visual rules Defining how an established brand behaves Defining a brand is not always about creating something new. Often, it means deciding how an existing brand should behave when the message, audience, and format change.

Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.