Developed a complete brand identity and packaging system for an artisanal food product, including labels, dielines, and supporting marketing assets. The visual approach emphasized simplicity and product quality through a cohesive, minimal design language. Assets were designed to work consistently across packaging, print collateral, digital campaigns, and web use. Focus areas: Brand consistency, production-ready packaging, and unified presentation across print, web, and social platforms.

Making an unfamiliar healthcare model easier to understand and use Expanded the brand across customer education, partner communications, sales materials, training, and editable templates—creating a clearer and more consistent insurance experience. Customer and partner guides Rate sheets Program communications Sales materials Editable templates The system extended from quick-start and billing guides into rate sheets, program announcements, partner marketing guidance, and editable presentation templates. Each piece addressed a different use case while maintaining one clear and recognizable experience.

A flexible communication system spanning sales presentations, thought leadership, campaigns, and global events Organized complex automation, AI, product, industry, and event content into reusable communications that could adapt across audiences and formats without fragmenting the brand. Demo presentation template Market solutions deck 6 industry decks 6 persona decks Technical solution guides Impact reports and employee communications Fusion and Forward event campaigns Pre-event, onsite, and post-event support Reusable charts, diagrams, and visual rules Defining how an established brand behaves Defining a brand is not always about creating something new. Often, it means deciding how an existing brand should behave when the message, audience, and format change.

A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.

A scalable campaign and content system for a global partner ecosystem. Extended ServiceNow’s brand across partner campaigns, publications, frameworks, and digital experiences—keeping complex global messaging clear, consistent, and easy to activate. 15 solution campaign kits 6 industry campaign kits Case studies and vertical playbooks eBooks, use cases, and infographics Campaign banners and activation assets Portal content and digital frameworks System decisions Modular campaign architecture Clear hierarchy for dense content Flexible, repeatable page systems Consistent diagrams and visual components Connected print and digital experiences Efficient production across distributed teams Campaign architecture, navigation, content hierarchy, and reusable visual patterns carried the ServiceNow experience from partner portals and campaign builders into industry and solution content.

Worked in collaboration with a contract marketing team to translate the brand into downloadable content through data heavy powerpoint presentations and reports through data visualization, charts, and graphs.

Building a visual identity for a generative AI infrastructure platform Expanded the initial logo into an identity and technical communication system spanning color, typography, diagrams, sales collateral, and thought leadership—making complex data concepts clear and approachable.