Designed a cohesive set of retail marketing materials to support in-store product visibility and customer engagement. Assets included an in-store poster, rack cards, and a trifold brochure, all aligned to a consistent visual system. The work focused on clear messaging, strong visual hierarchy, and organized layouts to ensure materials were easy to understand at a glance and effective in a retail environment. Each piece reinforced brand consistency while supporting in-store decision-making. Focus areas: - Retail-ready layouts - Brand alignment - Clarity for customer-facing materials

A scalable campaign and content system for a global partner ecosystem. Extended ServiceNow’s brand across partner campaigns, publications, frameworks, and digital experiences—keeping complex global messaging clear, consistent, and easy to activate. 15 solution campaign kits 6 industry campaign kits Case studies and vertical playbooks eBooks, use cases, and infographics Campaign banners and activation assets Portal content and digital frameworks System decisions Modular campaign architecture Clear hierarchy for dense content Flexible, repeatable page systems Consistent diagrams and visual components Connected print and digital experiences Efficient production across distributed teams Campaign architecture, navigation, content hierarchy, and reusable visual patterns carried the ServiceNow experience from partner portals and campaign builders into industry and solution content.

Designed annual report and direct mail collateral to support donor communication, outreach, and organizational credibility. Translated program impact, financial information, leadership messaging, and campaign details into clear print materials with stronger hierarchy, readability, and consistency.

An award-winning campaign microsite and digital experience Designed illustrations, campaign applications, and a modular digital experience that brought future-focused articles, podcasts, videos, and industry content into one cohesive destination. 2021 MUSE Creative Awards — Silver Website: Microsite

Created brand guidelines, powerpoint templates, and conference booth and ad placements for leading healthcare company of wholesale medical supplies & equipment, pharmaceutical distribution, and healthcare technology solutions.

Designed a comprehensive suite of B2B sales and marketing materials to support brand communication and sales efforts across print and digital channels. The project required maintaining consistent visual language across multiple asset types while ensuring each piece served a specific role in the sales process. Emphasis was placed on clean layout, clear messaging, and ease of future updates. Deliverables included: Flyer Brochure & trifold Pocket folder Company overview Corporate outlook Sales playbook Focus areas: Brand alignment, scalable design systems, and clarity for sales-facing content.

A small manufacturing company, manufacturing Air Monitoring Devices, recently changed some features on the device and created a Quick Start Guide. They believed that the content of the Quick Start Guide was fine, but layout and look in general needed some help. They came to me "to pretty it up" and create a sleek, professional looking Quick Start Guide. After thorough conversation, they decided to ship the device to me to assemble and photograph. They also realized that a logo refresh was long overdue.