Integrated Marketing Campaign

ModiBodi is a recently launched brand launching out of Gladesville, Australia. They offer a unique product line that offers a specific solution to just about all women in the world. The client came to me requesting that the brand look and feel stay consistent, but was looking for ways to communicate their message more effectively. The final output would be used for an airport campaign. Because Modibodi's product line was brand new, it was determined that the best way to craft their message would be to tell people exactly what it is by comparing it to things they already know and can relate to. Together we created an campaign including a flyer, pull-up banner, and A3 advertisement for the Qantas airport in Australia.